Tuesday, April 1, 2014

New Customer Acquisition -Online /Offline i.e. Sales Growth is the key Value Driver for Sustenance






Everybody who had opened a shop, dreams to make it big , wants to acquire new customer , retain them to have repetitive sale and consequently build brand and drive value ……………….

But knowing the market dynamics  & customer is not easy …….. so unpredictable ………but we hope to cope up with changes …………..some companies only hope and some companies act too…………….

Now the big challenge here is acquiring new customer ?

So many gr8 theory , ideas are been applied in the form of strategy and tactics considering the nature of domain-vertical-product-consumer –culture etc etc but my question is how a growing company with limited resource(man/material/money/machine etc) can optimize their utilization to bring more sales …………

In today’s world the old concept of sales process is almost diminishing as customers have access to more information …………  So many marketing ( digital / traditional) & sales techniques are applied still either due to competition or lack of product viability or may be for some other mistakes different companies didn’t sustain in last economic turmoil…………

Every action has its some pros & cons ….social media could make or break a brand reputation as well……..

We all know to accelerate sales we need to invest more money if we go for direct sales ……..but if we don’t have that money then ? What if company decides not to market the product through channel partner  as it may be bane in turn……..What if your most of the customer don’t talk about your solution …………what if the product /service you deliver is niche but has long sales cycle ……

Let me know the methodologies or  strategy that can be resorted to bring more sales without investing /spending money for promotional activities or using any paid media …………..

I’m throwing this question openly to you………

Regards
Sajal
7411356308--bangalore
8798129721--kolkata
www.youtube.com/watch?v=7mAZYVaKWGI
www.lifelinepm.blogspot.in

Tuesday, March 11, 2014

Change Management Made Easy ! !



       

We know only “Change” is constant in life and everything else can be obsolete with time . Certainly IT has  a constant challenge/ impact in project management too.

Mostly our customers don’t know what they don’t know, and even they know they can’t articulate it properly so they routinely ask for something more or different. Tough Our teams are comprised of talented, creative people who often recognize opportunities for improvement of either the project’s deliverables or the processes agreed to for producing those deliverables MOST of the time delivers something which later on don’t attract/interest customers.

There are the changes that are driven by evolving business objectives, new constraints from regulations, the marketplace, etc. With change impacting the project from all of these sources, both on a requested and on a discovered basis, how can a project manager possibly expect to control anything?

Our first challenge is to realize that we cannot control change. We need to adjust our perspective. Our job is not to control change, but rather to control the impact of change on the project.

Such an adjustment in perspective enables us to avoid the trap of beginning to see our stakeholders as uncooperative villains who are deliberately trying to make our lives miserable. Focusing on controlling the impact of changes on the project permits us to approach each change as a problem to be solved, just like any other issue or technical challenge.


  
                     

How to cope us with change / sustain the impact of change process / incorporate change ??
  • Document everything.
Whether we manage our project formally or informally, how changes will be captured, evaluated, prioritized, decided, executed, and communicated needs to be clearly understood both within the team and among the remainder of the project’s stakeholder population. Additionally, every change that is requested or discovered after the fact needs to be recorded to create a history of the migration of requirements, expectations, and commitments throughout the project lifecycle. Such documentation can, and probably should be simple, but it indisputably needs to be.
  • KISS:  Keep it Short & sweet i.e. simple :
Since we are focused on trying to control the impact of change on our project, we want to encourage our stakeholders to request changes before they begin to affect the project. To gain consistent cooperation requires that the process of requesting or identifying change be easy to engage, understand, and follow through. A documented process helps; a process that can be communicated and understood from a diagram (flow chart, swim lane diagram, etc.) is even better.
  • Let all people know about IT :
We must:
    • Engage our key stakeholders in defining, or at least influencing, the definition of the process.
    • Recognize who the influence leaders are among our stakeholders and engage them as champions for change control on the project.
    • Remember that people learn through repetition, which means that we must systematically and regularly remind and reinforce our document, simple process.

  • Enforce SLOWLY , one after another, gradually but  consistently.
If we engage stakeholders in helping to define the change control process, and we have them explicitly agree to comply with the process, then we will garner greater cooperation with the process.
When we make exceptions in the way we carry out our process, we open the door for our stakeholders to manipulate and subvert the process. Allowing a stakeholder, say the sponsor, to make changes without adhering to the defined process simply tells others that the process isn’t really important and that exceptions are possible.
If the sponsor asks for change, then rather than requesting a change request form (CR)- a potentially career-limiting move - we can put the request in writing, ask the sponsor to confirm our interpretation of the request, and then execute the evaluation and recommendation steps of our process as normal.


  

  

There is no “golden arrow” in project management - especially in change control, but by remembering and adhering to these basic rules, we can improve the quality of change control on our projects.

Regards
Sajal
7411356308--bangalore
8798129721--kolkata
http://www.smilesentrust.com/products
www.youtube.com/watch?v=7mAZYVaKWGI

Monday, March 3, 2014

Effective and Sustainable PMO


 

Great PMOs are Good for Executives, Project Managers and You


  



Star PMO : You have been given responsibility  with building and running a PMO (Project Management Office) for your organization.
You’ve got the tools, you know about the best practices, you know what templates, guidelines, quality records have to be followed. Now what? What are the things that you must do to help your PMO grow into a change management powerhouse for your company?

Can you tell me the art and science of what makes PMOs a market differentiator to strategy realization. Many of us are aware of the fundamental building blocks necessary to create a successful PMO. 

The science of PMO management covers the standards and best practices, as well as, the tools that must be present at the foundation of a PMO. What many struggle with, however, is the art of a great PMO. This is where the role of experience and expertise of industry leaders come into play that has strong talent management and strategic change leadership skills. These are the art forms that make a PMO an effective and sustainable entity in any organization.

We need to define basic building blocks that set the PMO stage for success, pointing to several of the proven tools and techniques for effective portfolio, program, and project management. 

The real fun begins in exploring the lessons learned from great leaders on the ways to drive real transformational change through an effective PMO. This is the art of PMO performance.



Consideration & Analyzation of the following points are required:
1.       Determining the Type of PMO for Your Organization: Identify Your Organizational Culture, Appetite and Needs

2.       The Low Down on the Methodologies and Maximizing Your Portfolio Throughput: What is Implementation Methodology vs. Project Management? What’s New in Portfolio Level Methodology?

3.       Which Tools Make a Difference: Do Some Tools Have a Proven Success Over Others?

4.       The PMO Talent Profile: Why Getting the Right Talent Matters

5.       Successful Change Leadership: How to Get People on the Right Road, Going in the Right Direction

6.       Alignment with What Matters: Driving Real Change Across an Enterprise
 
Sajal
7411356308--bangalore
8798129721--kolkata
www.youtube.com/watch?v=7mAZYVaKWGI
www.lifelinepm.blogspot.in
http://www.smilesentrust.com/products/whizible-execution/